Product Development and Customer-Specific Solutions

Challenges

  • High competition pressure
  • Very professional market environment
  • Cost and success pressure through decrease of margins and coverage amounts
  • High innovation pressure

Project approach

  • Identification of market niches resp. innovation scopes
  • Preparation of market analysis, framework conditions and legal minimum requirements for innovative real estate service products
  • Analysis of customer requirements
  • Support in development of innovative service products
  • Feasibility studies, scenario analysis and depiction of business cases
  • Support in pricing process
  • Attendance in processes from product idea to marketability and implementation

Results

  • Development of marketable and innovative service level range incl. marketing and roll-out strategy
  • Improvement of corporate image via innovative and marketable product developments
  • Improvement of market position via strengthening of USP