Marketing- & Sales Concepts

Challenges:

  • Real estate strategy incl. usage and user cluster is defined
  • How can users for the real estates be found
  • How can a sustainable business relation with user clusters be established, particularly as real estate decisions of the users are always time critical

Project approach

  • Preparation of a marketing concept incl. documents
  • Definition of user clusters and identification of „right“ contacts in the target clusters
  • Preparation of detailed requirements per target cluster
  • Definition of communication concept per target cluster
  • Establishment of continuous communication

Results

  • Functional and sustainable communication channels have been established
  • Sustainable sales success