Internationalisation
Challenges
- Increasing international orientation of investors and real estate markets and projects
- The globalisation of markets means also for real estate investment companies the necessity to revise their market appearance and operations
- Growth chances are in the stress fields
- National | local specialities vs. international requirements
- Trend to standardisation on global company level with concurrent trend to local individualisation
- Consequence: necessary harmonisation of organisation architecture with international focus
Project approach
- Status Quo and international benchmarking
- Products, processes and roles
- Assessment of service level and work relations between central and decentralised company units
- Steering model and governance
- Conception structure model
- Definition of local expertise resp. performance/value creation depth per region
- Determination of transnational core processes as well as intra division, global co-operation
- Preparation, discussion and prioritisation of structure options
- Creation of a global change management and communication concept
- Implementation plan as well as implementation controlling
Results
- Target photo of new organisation structure considering the individual particularities/targets of the company („structure follows strategy“)
- International steering and governance model boosting the successful collaboration of various core functions
- Contribution to creation of a global corporate identity and culture